What is a commercial video?

Commercial video is one of the most effective types of advertisements online but also the most expensive and complicated to produce. Commercial video is a type of content used to demonstrate product’s properties to motivate viewers for purchase. Commercial ad characterizes by a set of attributes: it lasts less than 30 seconds, contains call-to-action, rich branding, is simple to understand, and easy to remember. For online advertising, there are three types to highlight: linear ad, non-linear ad, and companion ad. Linear ad runs before, during or after viewing the content, for instance, YouTube pre-rolls. Non-linear ad plays while viewing the content, for example, on news websites. Companion ad, for its part, runs as a complement around content.

Why should you use it?

It is widely reported that commercial videos demonstrate high rates of ROI (return of investment) and represent a typical high-risk high-reward model. Another big reason why commercial ads became this popular is Google’s search engine. It shows that videos significantly increase chances to lead search results. From the buyer’s perspective, marketing videos can often give them confidence to purchase online. As an addition to that, there’s always a chance for such content to become viral if used with a creative approach and sense of humor.

What we do

Our advertising experts create commercial videos for local advertisers in Center Valley, Pennsylvania. Among our services, we are the most proud of our YouTube pre-roll ads, Facebook ads, and in-stream ads. What makes our ads better? We begin with a concept by experiencing the product, analyzing the market and customers, and proceed with fresh and creative ideas. In our works, we always try to tell a story, hook the viewer in the first 5 seconds, determine solid call-to-action, and take advantage of the advertising platform by taking into account small particularities and trends.

So if you’re in search of an experienced commercial video team in Center Valley, Pennsylvania, feel free to contact us any convenient way!